The Rise of the New Media and the Fan's Digital Sports Experience - Peter Jun
Link: https://dl.dropbox.com/u/1683194/ais_classes/portfolio_pres/12su/thesis/peter_jun_thesis.pdf
Peter's thesis talks about how media and technology has made it possible for sports fans to interact with athletes more than before. This relationship where fans can interact with athletes and feel an emotional attachment is known as the Parasocial interaction (PSI). Social media websites such as Twitter and Facebook has made it possible for not only fans to connect with their favorite athletes but for the athletes to connect directly to their fans.
I was able to understand Peter's views on this topic because I am a sports fan myself. Everyday on Facebook I am able to see posts from my favorite team Manchester United. They offer current club news, upcoming events, and often times they also offer chances for fans to video chat with their favorite athletes and ask questions. Then there are also pages for individual athletes from the team who share with their fans news about their family and other things that might happen outside the club. This allows fans to feel closer to the athletes and feel like they are part of the team. As mentioned in Peter's thesis, a lot of athletes love reaching out to their fans. They like to talk about their day and anything else that might be on their minds.
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