Project 2 Preliminary Proposal and Schedule

Company: The SuperMall which is becoming The Outlet Collection, is the Northwest's largest indoor outlet mall in the Pacific Northwest. Our shopping and entertainment venue is home to over 130 world-class outlet, and regional and national brands all under one roof: Coach Factory Outlet, Tommy Hilfiger Factory Store, Banana Republic Factory Store, Eddie Bauer Outlet, Old Navy Outlet, Gap Outlet, Ann Taylor Factory Store, Levi's Outlet, Children's Place Outlet, Gymboree Outlet, Victoria's Secret, Bath & Body Works, rue21, PacSun, Zumiez, plus seven anchors including Nordstrom Rack, Sports Authority, Bed, Bath & Beyond, Sam's Club, Marshall's, Burlington Coat Factory and Vision Quest Sport & Fitness, plus many more premier retailers.

Throughout 2013 we will be in the middle of a big redevelopment project that will add a new internal and external modern feel to the center as well as add more high-end outlet retail.

Problem: The Outlet Collection will be in need of new signage and a wayfinding system to match their new look and feel.


Opportunity: Create new signage and wayfinding system to match their new high-end look. 


Solution: The new signage and wayfinding design will help them in transitioning from the old Supermall to The Outlet Collection. 




Schedule:

Week 3: Prelim Proposal and Schedule, work on sketches for new design

Week 4: Refined Proposal and Schedule, work on refined drawings of new designs

Week 5: Art direction. Use feedback to improve design.

Week 6: Art direction. Use feedback to improve design. Work on comps.

Week 7: Prelim Crit. Work on final design and output.

Week 8: Final Crit.