Everyone makes mistakes, so assume that something will go wrong. People will always make mistakes and there is no fail-safe product.Whether it's user error or software error, or if the designer made errors, there will always be errors.
People make errors when they are under stress. Research shows that a little stress can help you perform a task, because it heightens your awareness. However, too much stress degrades performance.
If people are performing a boring task, you need to raise the level of arousal with sound, colors, or movement. If people are performing a difficult task, then you need to lower the level of arousal by eliminating any distracting elements such as color, sounds, or movement, unless they are directly related to the task at hand.
Not all mistakes are bad. Errors with a positive consequence are actions that do not give the desired result, but provide the person with information that helps him or her achieve an overall goal.
The Morrell taxonomy classifies two types of errors: performance and motor-control. Performance errors are mistakes you make while you're going through the steps to complete a procedure. Motor-control errors are those you make while using the controls of a device.
People use different error strategies:
Systematic explorations- they plan out what procedures they'll use to correct the error.
Trial and error explorations- they randomly try out different actions, menus, icons, and controls.
Rigid explorations- doing the same action over and over even though it doesn't solve the error.
Saturday, March 23, 2013
Unit 8: How People Feel
Seven basic emotions are universal. These emotions are joy, sadness, contempt, fear, disgust, surprise, and anger. These emotions are shown by facial expression and physical gestures. When using pictures to communicate information, use pictures that show one of the seven basic emotions to help communicate clearly. Also try to use photos where the expressions look real as people can often detect the fake ones.
Now only does botox prevent people from showing certain emotions, it may also prevent them from actually feeling these emotions that are linked to the muscle movements. Weird.
The thalamus is the part of the brain between the cerebral cortex and the midbrain. One of its functions is to process sensory information and send it to the appropriate part of the cortex. When you smell something that sensory data goes straight to your amygdala where emotional information is processed.
People will do a task rather than be idle, but the task has to be seen as worthwhile. If people see the task as busywork, then they will prefer to be idle.
People make quick decisions about what is not trustworthy. Design factors such as color, font, layout, and navigation are critical in making it through the first trust rejection phase.
Music can be intensely pleasurable. People have favorite music that induces euphoria. What induces euphoria in one person may have no effect for someone else. Allowing people to use or add their own music to whatever design or activity they're engaging in is a powerful way to engage them in a positive and potentially addictive experience.
Attention restoration therapy, according to Stephen Kaplan, is where people can concentrate better after spending time in nature or even looking at scenes of nature.
Now only does botox prevent people from showing certain emotions, it may also prevent them from actually feeling these emotions that are linked to the muscle movements. Weird.
The thalamus is the part of the brain between the cerebral cortex and the midbrain. One of its functions is to process sensory information and send it to the appropriate part of the cortex. When you smell something that sensory data goes straight to your amygdala where emotional information is processed.
People will do a task rather than be idle, but the task has to be seen as worthwhile. If people see the task as busywork, then they will prefer to be idle.
People make quick decisions about what is not trustworthy. Design factors such as color, font, layout, and navigation are critical in making it through the first trust rejection phase.
Music can be intensely pleasurable. People have favorite music that induces euphoria. What induces euphoria in one person may have no effect for someone else. Allowing people to use or add their own music to whatever design or activity they're engaging in is a powerful way to engage them in a positive and potentially addictive experience.
Attention restoration therapy, according to Stephen Kaplan, is where people can concentrate better after spending time in nature or even looking at scenes of nature.
Unit 7: People Are Social Animals
Dunbar's number is the formula that Robin Dunbar came up with for calculating different groups' limits for the number of stable relationships. Dunbar calculated that 150 people is the social group size limit for humans. Your relationships with larger number of people through social media are likely weak ties.
When designing something that has social connections, decide whether those interactions are for strong or weak ties.
Research shows how our imitation behavior works and you can use this in your design to influence behavior.
Mirror neurons are a subset of neurons that light up when you watch other people take an action. If you want to influence someone's behavior, then show someone else doing the same task.
Synchronous activities are actions you take together with others, where everyone is doing the same thing at the same time in physical proximity to one another. People who engage in synchronous activities were more cooperative in completing subsequent tasks, and more willing to make personal sacrifices in order to benefit the group. Wiltermuth and Heath's research showed that you don't even have to feel good about the group or the activity in order to be more cooperative.
Depending on the media there are differences in how honest we are. According to Jeff Hancock's research, people lie the most on the phone, and least in email, with face-to-face and instant messaging interactions equal and in the middle of the other techniques.
Listening to someone talk creates a special brain syncing that helps people understand what is being said. Presenting information through audio and/or video where people can hear someone talking is an especially powerful way to help people understand the message.
People can tell when a smile is real or fake more accurately with video. Guillaume Duchenne identified two different types of smiles. Smiles that contract both the zygomatic major muscle and the orbicularis oculi muscle are called Duchenne smiles, while the non-Duchenne smiles only contract the zygomatic major muscle.
When designing something that has social connections, decide whether those interactions are for strong or weak ties.
Research shows how our imitation behavior works and you can use this in your design to influence behavior.
Mirror neurons are a subset of neurons that light up when you watch other people take an action. If you want to influence someone's behavior, then show someone else doing the same task.
Synchronous activities are actions you take together with others, where everyone is doing the same thing at the same time in physical proximity to one another. People who engage in synchronous activities were more cooperative in completing subsequent tasks, and more willing to make personal sacrifices in order to benefit the group. Wiltermuth and Heath's research showed that you don't even have to feel good about the group or the activity in order to be more cooperative.
Depending on the media there are differences in how honest we are. According to Jeff Hancock's research, people lie the most on the phone, and least in email, with face-to-face and instant messaging interactions equal and in the middle of the other techniques.
Listening to someone talk creates a special brain syncing that helps people understand what is being said. Presenting information through audio and/or video where people can hear someone talking is an especially powerful way to help people understand the message.
People can tell when a smile is real or fake more accurately with video. Guillaume Duchenne identified two different types of smiles. Smiles that contract both the zygomatic major muscle and the orbicularis oculi muscle are called Duchenne smiles, while the non-Duchenne smiles only contract the zygomatic major muscle.
Friday, March 22, 2013
Portfolio Presentation
I went to the portfolio show at 11:30 because I had a class at 12:30, but they would not let me in until 12:00. So I was only able to briefly run through. The following are a few cards I was able to pick up. I wish I had more time to look around but I had a final presentation in class so I could not be late.
Senior Thesis Presentation
I was only able to make it to the last presentation, because I had class at the time. The presentation I saw was from Alan Ng.
His presentation was on virtual reality and how a lack of face to face networking can cause harm to your health.
I felt that his presentation was not prepared very well. It seemed that he did not practice his presentation. There was little to no eye contact, and he went through the slides too fast that we were not even able to see some of them. Also he would frequently skip slides on accident and then go back after realizing what he had done. Also he went over his time limit. This made me realize that practice is crucial to giving a great presentation.
Also in the end Tony asked him a few questions to which he was not able to answer. From what Tony said it seemed that Alan had gone more in depth about his ideas in his paper but failed to express them in his presentation.
His presentation was on virtual reality and how a lack of face to face networking can cause harm to your health.
I felt that his presentation was not prepared very well. It seemed that he did not practice his presentation. There was little to no eye contact, and he went through the slides too fast that we were not even able to see some of them. Also he would frequently skip slides on accident and then go back after realizing what he had done. Also he went over his time limit. This made me realize that practice is crucial to giving a great presentation.
Also in the end Tony asked him a few questions to which he was not able to answer. From what Tony said it seemed that Alan had gone more in depth about his ideas in his paper but failed to express them in his presentation.
Wednesday, March 6, 2013
Final Thesis proposal and bibliography
Transnational Branding - How Manchester United Became the World's Most Popular Football Club
There are many ways a brand will try to reach out to people transnationally. In the case of Premier League football team Manchester United and their 659 million fanbase, survey shows that United have doubled their fanbase in the last 5 years. Winning championships and silverware will definitely attract fans, but Manchester United have done much more to get the respect they have today. Through this thesis paper I will look at the different ways Manchester United Football Club reaches out to fans around the world.
Senior Project:
For my senior project I would like to rebuild Manchester United's website to be suited for different fan base depending on where the viewer is located.
Bibliography:
1. Park Ji Sung: Manchester United's Korean Cash Machine
http://www.dailymail.co.uk/sport/football/article-2038633/Park-Ji-sung-Manchester-Unioteds-Korean-cash-machine.html
2. Do Man Utd really have 659m supporters?
http://www.bbc.co.uk/news/magazine-21478857
3. Being Manchester United, 4 lessons from the world's biggest sports team
http://www.forbes.com/sites/haydnshaughnessy/2013/01/28/being-manchester-united-4-lessons-from-the-worlds-biggest-sports-club/
4. Business Across Cultures (Culture for Business Series)
by Fons Trompenaars and Peter Woolliams
5. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
by Nigel Hollis
6. Branding Across Borders: A Guide to Global Brand Marketing
by James R. Gregory and Jack G. Weichmann
7. Manchester United Tops The World's 50 Most Valuable Sports Teams
http://www.forbes.com/sites/kurtbadenhausen/2012/07/16/manchester-united-tops-the-worlds-50-most-valuable-sports-teams/
8. Manchester United 'most popular team in world' with 659 million fans
http://www.guardian.co.uk/football/2012/may/29/manchester-united-premierleague
9. Brand Strategy for Sporting Teams
http://www.scribd.com/doc/39671672/Brand-Strategy-for-Sporting-Teams
10. Sport and Branding
http://www.wipo.int/ip-sport/en/branding.html
11. Sports Team Branding: What's in a Name?
http://onlyagame.wbur.org/2012/05/26/team-branding
12. Manchester United FC Marketing Strategy & Marketing Campaigns
http://www.marketingweek.co.uk/brands/manchester-united-fc/
13. Why Arsenal's marketing strategy isn't just about the football
http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=11306&Title=Why_Arsenal%E2%80%99s_marketing_strategy_isn%E2%80%99t_just_about_the_football
14. English clubs marketing strategies
http://www.football-marketing.com/2010/12/21/english-clubs-marketing-strategies/
15. The Power of Branding
http://www.meettheboss.tv/Broadcast/CMO/109/The-Power-of-Branding/
16. Sponsorshop should not be a random act
http://www.brandingstrategyinsider.com/2010/06/sponsorship-should-not-be-a-random-act.html#.UUDsw3x36nY
17. Brand management from the field
http://www.brandingstrategyinsider.com/2009/05/brand-management-from-the-field.html#.UUDswnx36nY
18. Marketing metrics: study of brand value of football associations.
http://demo.uib.es/IBEW/Papers2011/MasterThesis/TurkenichDaria.pdf
19. Asian Brand Strategy: How Asia Builds Strong Brands
by Martin Roll
20. Football's big four and building brand equity in Asia
http://www.emeraldinsight.com/learning/management_thinking/articles/pdf/brand_equity.pdf
Updated Project 3 Project Statement
Continuing Education Culture University Project Statement: Download
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